Jara Wine is a brand new women's clothing label, proudly made in London. The brand is dedicated to a versatile, playful and timeless style. Taking a step back from cyclical fast fashion, only a limited amount of garments are made per collection.
All outfits are designed for an easy and flattering fit. The fashion label celebrates individualism, and is designed to be convertible and versatile. The range of dresses feature a boost of colour and eclectic mix of textiles. Often the design process begins with materials that are surrounding the designer, Jara, in everyday life.
A wide range of popping colours is typical for Jara Wine designs, which are teamed with simple shapes and smart details. It is the designer's utmost concern, to turn each piece of fabric into more than just an outfit, but into something to love. The desire to create something personal and unique has been the initial reason and still is the incentive for more and more ideas.
Having lived in Scandinavia, the U.S., Great Britain and Germany the designer decided to settle in London - the melting pot of cultures and creativity.The fashion label has been started, due to a lack of unique and contemporary clothing. By producing in the U.K., Jara Wine supports the strong heritage of manufacturing and skilled tailoring in Britain.
The debut collection is now available in the online shop.